Aussies have grown weary of the endless brand gags on April fools.So, this year, instead of fooling them, we thought we would try our hand at making them April Fool-Proof. In a very tongue-in-cheek manner, we used the brain boosting, rich in Omega 3 Fillet-O-Fish to help Aussies keep their wits about them and avoid being fooled. On the day we had a team monitor social platforms and when another brand posted a gag, we would politely interject and offer anyone that was tricked a free Fillet-O-Fish to stay April Fool Proof for the rest of the day.